News — summer namm

Lars Mullen Goes To Summer NAMM in Nashville 2017 0


Lars Mullen at Summer NAMM

Founded in 1901, the North American Music Merchants show (NAMM), is one of the largest music product trade shows in the world.

Held annually in January at the massive Convention Centre in Anaheim, California USA and June at the Music City Centre in Nashville, these two shows are acknowledged by the music industry as Winter and Summer NAMM.

It’s here where journalists from all over the world struggle with jet lag and regimentally shoot photos and videos, gather news on all the latest gear from guitars to glass flutes to announce in their relative press outlets.

 Summer, is a more relaxed event that doesn’t quite have the crazy, rock-circus Mardi Gras atmosphere that is traditional at the ‘Winter’ show where, around 6,000 brands are represented by no less than 1,700 exhibitors spread over several floors of the Anaheim Convention Centre, attracting close to 100,000 visitors.