News — Ari Herstand

How to Get More Mailing List Subscribers

The following was written by Ari Herstand and originally appeared on Ari's Take.

Last night I had an incredible show at one of my favorite places to play in the country, The Hotel Cafe. I got to meet many awesome Ari's Take readers. At the end of the night, after I finished chatting with everyone by the merch booth, I glanced at my mailing list clipboard and noticed only 3 signups! Gah! What happened? For shows with the crowd I had last night, the signup sheet is good for at least 20. Especially when I'm standing there encouraging people to signup (which I admit, I slacked on last night - for shame!) I then noticed the culprit. Someone stole my pen!

I learned early on that people like to steal pens. I doubt it's malicious, probably just habitual. Whenever their hand finishes using a pen they place it into their coat pocket or purse. So I always put a big piece of masking tape around the butt of the pen so the signer knows that this is, in fact, not their pen. Most of the time it has deterred the thieves.

I guess not last night!
So new rule, always tie your pen to the clipboard! 

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