News — Bobby Owsinski

The 7 Step Online Strategy For Musicians

We live in an online world that’s so huge and all-encompassing that it’s easy to get swallowed up by it. This inevitably causes much confusion by the average artist or musician, since it’s easy to spend a lot much time online without ever having your fan base, music or merch sales increase. And let’s face it, it’s usually a lot less fun trying to constantly update your Facebook, Twitter, YouTube, Instagram, Pinterest, and/or Google+ accounts when all you want to do is make some music.

One of the problems is that most musicians are online with no idea about how to use the various platforms for promotion. In my book Social Media Promotion For Musicians, I outline multiple ways to improve your online efficiency while increasing your fan engagement and music sales. Here’s a quick overview of the latest strategy designed specifically for anyone in the music business.

Step 1. You Need A Website
Unfortunately, a website many times gets overlooked as an integral piece of your digital promotional life because there are so many other platforms that you can use as your online focal point. Having only a Facebook page or Tumblr blog, or relying on another social network as your central focus, has a number of potential flaws, not the least is control of your message.

Your website is the only place online where you can totally control the look, feel, and content, and it’s the only place that you have multiple ways to display a wide range of content as well.

If you depend on a social network for your online presence, you’re ceding control to an unknown, unseen force that can change it’s will at any time with no regard to your online well-being. That's why it's imperative that you don’t count on a single social network for your total online presence or even your total social media presence. If you rely on an external network, sooner or later you're going to get burnt. It's the nature of the Internet to constantly change, and it's too early to get a feel for the life span of even of the largest sites and networks.

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